b. the agency has been appointed to lead UK PR and communications for Mediheal, Korea’s no.1 sheet mask brand, for 14 consecutive years (with over 3.1 billion sheets sold).

Mediheal brings its award-winning toner pads to the UK, landing in Boots stores from 3 December 2025 following a hugely successful online debut in October. Offering solutions for every skin need, from blemish-clearing and age-defying firming to resurfacing and radiance-boosting, Mediheal makes professional, effective skincare simple.

As part of the partnership, b. the agency will drive brand awareness and storytelling for Mediheal, overseeing communications, influencer collaborations, and experiential activity to strengthen the brand’s presence in the UK market.