AKA Communications has been appointed as the official PR & communications agency for Junk Smash Burgers, the viral European smash-burger concept, as it prepares to launch its first UAE location later this year.

Founded in France and now a cult favourite in Paris, London and beyond, Junk has earned a following for its purist, minimalist approach to burger-making, where every part is carefully constructed to perfection. With the same viral appeal and unwavering quality that have made it popular throughout Europe, Junk's debut in Dubai's growing food scene is set to take place at 25 Jump Street, next to the 25hours Hotel Dubai One Central.