Online luxury lifestyle publication JOSHUA’S has officially launched its newly rebranded digital platform, joshuas.io, marking a significant evolution in the brand’s journey since its inception in 2012.

The relaunch introduces a refined visual identity, a digital-first editorial strategy, and a suite of platform innovations. Now part of the WWWONDER Group, the creative agency behind the rebrand and platform overhaul, JOSHUA’S enters a new era as a modern online magazine built for a social media–first audience.

Founded by Eli Ankutse, the platform relaunch includes a refreshed editorial roster and the formation of a dedicated social media team, with Tom Swallow being appointed Luxury Tech Writer. JOSHUA'S content will continue to focus on stories of artistry, craftsmanship, design, and style.