John Doe has announced the launch of a dedicated global influencer division, JOHN DOE_i, which will drive influencer activity across its client base. JOHN DOE_i will lead the agency's influencer offering including content creation, influencer strategy and campaign implementation.

Following a major period of growth for John Doe having recently hired Creative Director James Wilkins, formerly of Way to Blue / Freuds, and Associate Director Rik Salmon, formerly of M&C Saatchi PR, JOHN DOE_i is the next step in the agency’s evolution growing its existing expertise in the digital sphere.

The new department will report into Creative Director, James Wilkins who commented “In recent months we’ve led a number of incredible influencer campaigns with clients including adidas Original Facebook, Havana Club, Baby-G and Malibu. This is the perfect time to launch a dedicated global influencer department to continue this work.” 

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John Doe in 'PR consultancies'