Jewellery brand Messika has announced the appointment of Edouard Schneider as its Chief Brand Officer (CBO). As a key member of the global leadership team, Edouard will report directly to Valérie Messika, Creative Director and Founder.

He will be responsible for overseeing all communication and brand image activities across the group, including its international subsidiaries in New York, Shanghai, Hong Kong, Tokyo, and Dubai. His areas of oversight will include public relations, celebrity partnerships, events, social media, brand image, and visual merchandising.

Edouard brings over 20 years of extensive experience in the luxury and fashion industries. He joins Messika following a successful tenure of 6.5 years as Global Communication Director & Head of French Division at Acne Studios, where he was a member of the Executive Board.