British luxury jeweller, Jessica McCormack has unveiled actor, director, and producer, Zoé Kravitz as collaborator, muse and ambassador, as of this spring. In a departure from the traditional brand ambassador relationship, Zoe has come on board after many years as a client of Jessica McCormack's. Over the years, Zoé has built a significant Jessica McCormack jewellery collection which she has worn on the red carpet and off duty.

The launch coincides with Jessica McCormack signing a lease on a space on Madison Avenue, New York as the brand prepares to open its first store outside the UK in the first half of 2025.