Online Fashion retailer JD Williams has announced the launch of its first dedicated 50+ Fashion Week show on 18 February. The show will be held on the eve of London Fashion Week and aims to challenge ‘age’ boundaries within the fashion industry as well as champion the inclusion of the ‘forgotten fifties’ in the industry.The first of its kind, the show will feature  curvy, grey haired models including ex-runway, all over 50. JD Williams have partnered with the London College of Fashion to feature AW16 student designs, specifically tailored to the 50+ woman.

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JD Williams in 'fashion & accessories'