J.Crew Group has announced the launch of its first women’s activewear collection created in partnership with New Balance. Launching in-store and online on 11 October, the collection comprises of pieces from the New Balance Active range in an array of colourways featuring stripes, polka dots and colourblocking, which have been designed exclusively for J.Crew.

The first ever activewear collection for J.Crew is the continuation of an 11 year relationship between the retailer and New Balance, the American footwear company founded in 1906 by William Riley. 

The range of limited edition activewear will be available online at jcrew.com, newbalance.com and at the J.Crew UK flagship store at 165 Regent Street, London.