PR agency JCRADS & PARTNERS has been appointed to represent the following new clients, expanding the agency's portfolio across hospitality, lifestyle and travel:

• The Barrel - a newly opened, licensed neighbourhood restaurant and bar at Vida Creek Beach, Dubai, bringing together comfort food, drinks and a lively social atmosphere, created under the leadership of Gabrielle F. Mather, CEO and Founder of Restaurant Secrets.

• My Simple Portugal - a bespoke Portugal-focused travel and lifestyle platform dedicated to uncovering lesser-known destinations, authentic experiences and cultural richness beyond the traditional tourist trail.

The agency will oversee strategic communications, media relations, storytelling and brand positioning for both accounts across the UAE and international markets.