Swiss luxury watchmaker brand Jaeger-LeCoultre has appointed British actor Robert Pattinson as its newest global ambassador.

"Robert represents a rare combination of artistic depth, curiosity, and authenticity. His journey is defined by a relentless commitment to excellence and an independent spirit that aligns seamlessly with the values of our Maison. We are delighted to welcome him to the Jaeger-LeCoultre family," said Jérôme Lambert, CEO of Jaeger-LeCoultre.