British fashion and lifestyle brand Jack Wills has announced the appointment of Claire Waugh as its Chief Marketing Officer. Claire joins from Burberry where she was Global Director of Marketing for Fashion for the Menswear, Leather Goods and Softs categories. Claire joined Burberry in 2014 to develop the Beauty, Eyewear & Watches Categories, and in 2015 took on responsibility for the global marketing for Fashion, covering Menswear, Leather Goods & Softs.

Prior to Burberry, Claire worked for Starbucks Coffee for ten years from 2003 until 2013, and held various marketing and strategic roles, most latterly as Director of Strategic Programmes for the EMEA region. 

Claire will report directly to Peter Williams, founder and CEO of Jack Wills and will join the company in September 2017. She will be based in the UK.