Haddon PR has been appointed to handle the PR for luxury sliders, Playts. The high-quality Italian made footwear is inspired by the cockney rhyming slang, plates of meat (feet), Playts aim to be a recognisable and desirable brand. Playts use special padded material in the upper of the slide and a contoured footbed to avoid blisters (one of the biggest issues with sliders) which gives the consumer a luxury slider that is not only aesthetically pleasing but wearable from day one.