Cosmetics brand IT Cosmetics has announced its UK launch, becoming available exclusively at QVC on 15/16 April. Developed with leading plastic surgeons and dermatologists, IT Cosmetics was created by Jamie Kern Lima, a former TV news anchor who suffered from a myriad of skin concerns including rosacea, hyper-pigmentation and barely there brows. The launch collection includes: Brow Power Universal Eyebrow Pencil Duo (£22), a transforming, long wear eyebrow pencil with a waterproof and smudge proof formula, which adjusts to all brow colours and is suitable for thick and thin hair; Bye Bye Under Eye Full Coverage Waterproof Anti-Aging Concealer with Heavenly Luxe Dual Airbush Concealer Brush (£26), offer a highly pigmented, long-lasting formula that won't crease or crack, infused with anti-ageing technology to improve the appearance of skin imperfections; Bye Bye Pores Poreless Finish Airbrush Powder with Heavenly Luxe Airbrush Powder Brush (£29), which instantly erases the appearance of pores, wrinkles and excess oil; Vitality Cheek Flush Powder Blush Stain with Heavenly Luxe French Boutique Blush (£28), an anti-ageing brightening and hydrating blush stain in powder form, available in magical mauve, radiant in rose, pretty in peony and matte sweet apple; Vitality Lip Flush 4-in-1 Reviver Lipstick Stain Trio (£29.50), which combines a lipstick, lip balm, lip gloss and lip stain all in one step to nourish lips while minimising the appearance of lip lines and imperfections; and Hello Lashes 5-in-1 Volumizing Mascara Duo (£23), offering dramatic and full lashes with a rich black pigment that lasts all day without flaking or fading.  

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IT Cosmetics (QVC) in 'beauty, fragrance, grooming & health'