Following a competitive three-way pitch, Aspire, the UK PR and communications agency specialising in the active lifestyle space has been appointed by Raccoon Media Group to support the global PR campaign for ISPO, the long-established B2B event serving the sporting goods, outdoor and winter sports industries.

The appointment follows the news in November 2025, that Raccoon Media Group, the organiser behind both B2B and B2C industry events, including the National Running Show and IRX, entered into a strategic partnership with Messe München to shape the next chapter of ISPO.

With a remit spanning key global markets, Aspire will act as a strategic partner and extension of the in-house team, driving earned visibility, credibility and momentum around the show. Through consistent media engagement and culturally relevant storytelling before, during and after the event, the campaign will support ISPO’s ambition to reassert its role as a key meeting point for the international sport and outdoor sectors.