Talent & influencer agency, INTHEKNOW Global has announced the launch of its Influencer Marketing division. Focusing on data-led, impactful campaigns, INTHEKNOW Global will be working with leading brands on their influencer strategy, including paid influencer campaigns, UGC, seeding strategy and influencer relations.

The division launches with INTHEKNOW Global being appointed by Korean skincare brand, belif, to manage the influencer strategy for its UK launch this year. Founded on the philosophy of using safe, ethically-sourced ingredients, belif aims to achieve visibly healthy and glowing skin while caring for the earth and its resources.