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BEAUTY | PR | FASHION | LIFESTYLE

Instinct PR rebrands, announces senior appointments and promotions

Date Posted: Tuesday 10th April 2018

Fashion and lifestyle agency Instinct PR has recently gone through a rebrand and website refresh to now be known as instinct. The combined PR, creative and influencer agency was set up by Jonathan Kirkby seven years ago.
 
instinct Founder & Managing Director, Jonathan Kirkby comments; “The instinct brand encompasses how we approach everything we do within the creative PR landscape and after such a successful 2017, the move to brand new offices in Farringdon and growing the team to 20 talented individuals, I am so excited for the future of instinct.
 
“After taking a look at our position in the market, we decided we needed a fresh and creative revamp to our identity. The highly visual rebrand is a notable departure from our original identity and puts clients at the heart of our offering.”
 
The rebrand comes in a timely manner with the appointment of a new Associate Director, Penny Joyner-Platt, from Frank PR and a newly created role of Head of Influencer and VIP Relations, Joe Mowles, from Exposure (pictured).
 
Penny Joyner-Platt joins as Associate Director, bringing over 10 years of consumer brand experience, Penny will be heading up two of the agency’s largest accounts, QVC and Field Entertainment projects, whilst managing the team and driving current and new business.
 
Joe Mowles will be the new Head of Influencer and VIP Relations, he joins from Exposure, with over 10 years of experience in high-profile influencer and VIP relations.

There have also been a number of internal promotions and appointments to bolster the team with Rosie Taylor being named Senior Account Manager, Grace Carroll promoted to Senior Account Executive and Sophie Williams joins as Senior Account Manager.
 
Instinct boasts an eclectic mix of clients from consumer favourites such as QVC, Disney on Ice and Frontline, to fashion brands such as Replay, Diadora, Police, Saint James and Land’s End.


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