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Date Posted: Thursday 23rd January 2025
Instagram has unveiled algorithm insights on ranking, aiming to help creators best leverage the platform.
At a high level, there are two types of ranking on Instagram:
For both, the top three signals that matter most for ranking are watch time, likes and sends. Users should pay close attention to average watch time, likes per reach, and sends per reach.
One nuance: likes are slightly more important for connected content, and sends are slightly more important for unconnected content.
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