Instagram has unveiled a new initiative to support small community businesses during the Covid-19 crisis. Instagram is now making it easier to discover gift cards, online food orders, and fundraisers on the platform. Businesses will be able to share new gift cards, food orders and fundraiser stickers in Stories and on their profiles. 

The stickers allow consumers to make purchases through Instagram's partner site. 

Gift cards and food orders for delivery and takeout are now available in the US and Canada. It will roll out globally in the coming weeks and fundraisers will be coming soon.