Instagram has announced a new element within its partnership ads that will enable brands to showcase a creator endorsement within a sponsored comment on a partnership post.

Why it's great: Testimonials are text-only endorsements, which means that they're fast to make and easy to stack on top of existing brand deals.

How it works: Creators can write a short message (under 125 characters) that ties back to the brand campaign or a specific product. They then send their written endorsement to the brand so that it ends up on the correct ad.

For more information, visit instagram.com.