in.no is a new pop-up retail concept that has opened its doors in London for the festive season. From the team behind multi-brand sales and retail agency Innocenza, the pop-up concept offers a bespoke edit of contemporary womenswear, beauty, fragrance and homewares. Founded by Sofia Strazzanti-Lynes, the in.no concept store is a natural extension to the Innocenza sales agency established eight years ago to launch fledgling international designers into the UK market.

In addition to the guest labels, the store will also be home to the debut Edition 1 collection from contemporary knitwear label in.no. The pop-up will also feature the Strazzanti Deli & Pasticceria. Working closely with local artisans, chefs and producers Strazzanti offers some of Sicily’s most sought after delicacies and brings them to the UK. In addition to Sicilian coffee and hand-made pastries, available to eat-in or take-away, Strazzanti offers a variety of gift ideas, including exclusive artisanal produce and their own label Extra Virgin Olive Oil made from 100% Sicilian Moresca olives. The pop-up will run until late December.

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in.no in 'fashion & accessories'