Independent Media has announced it has completed a long-term deal to run the digital operations of The Standard, which will also see the group manage all print advertising.

The new Standard Digital operation includes digital journalism, commercial solutions, ad tech and data management, along with Standard Studio, which will develop IP across podcasts, social video channels and newsletters. 

While Independent Media will also manage print advertising as part of the deal, The Standard’s print editorial will continue to be operated by Evening Standard Limited, which remains a separate company. 

Christian Broughton, CEO of Independent Media, says: “Together, Independent Media’s titles serve highly engaged global audiences with trusted journalism delivered through world-class premium brands, and through a dedication to innovation, technology and creativity. The addition of The Standard brings even more opportunities for our business and for our partners."