Immediate Media's food brand Good Food has announced the launch of Good Health, a new sub-brand showcasing trusted health journalism content aimed at social audiences hungry for clarity and science-based advice. Good Health posts health videos 5-6 times a week on Instagram, TikTok and YouTube created by the expert in-house team, alongside curated content from specialist contributors delivering accessible and science-backed health advice.

The Good Health core content pillars are: healthy eating, wellbeing, fitness, and personal health. With current myth-busting content ranging from sleep, gut health, supplements to weight loss jabs, diabetes and women's health. Good Health also offers recipe inspiration, such as Fibremaxxed sweet potato brownies, viral marry-me butter beans and trending tiramisu baked oats. Good Health’s team of content collaborators includes Melissa Hemsley, Dr Chintal Patel, Jordan Haworth (Mr Gut Health), Divya Sharma (Dr Bowl), Caff Rabess, plus Good Health’s registered nutritionist Melissa Kuman and Good Food’s Deputy Health Editor Issie Keeling.

Natalie Hardwick, Good Food’s Head of Multiplatform Operations, says: “Our audiences prioritise health and with the launch of Good Health we guarantee hype-free, myth-busting content brought by doctors, nutritionists, dieticians and specialists, giving on topic advice that our fast-growing community can live by. The Good Health team takes a deep dive into the latest research, trending social topics and viral recipes, allowing us to act quickly to produce content that’s truly zeitgeist but most importantly - accurate, relatable and no-nonsense.”

Emma Hartfield, Good Food’s Health Editor, says: “Good Health is a hugely exciting project, taking health content from Good Food and transforming it into a fast-moving social-first brand to reach a whole new audience. Sticking to our ethos of expert-created, research-backed content, we’re proud to be a brand that our followers know they can trust in the Wild West of online health advice.”