UK radio and outdoor media company Global has announced it has signed an exclusive platform distribution and ad sales deal with US audio company iHeartMedia.

Under the exclusive deal, Global and iHeartMedia will license, distribute and represent each other’s chart-topping podcast portfolios. In the UK, iHeartPodcasts will be available on Global Player and via DAX, Global’s market-leading digital advertising exchange. iHeartPodcasts adds millions of downloads to Global Player and the DAX network. iHeartPodcasts publishes more than 800 podcasts across a wide variety of genres, that span every category from business, sports, spirituality and technology to entertainment, family, comedy and true crime. In the US, Global’s high profile podcasts will be available on the iHeartRadio App and will be monetized by iHeartMedia’s industry-leading audio sales force.