Health and wellness management system iDDNA has announced its UK launch and appointed specialist beauty, aesthetics and lifestyle consultancy RKM Communications to handle PR and communications. iDDNA is the world’s most advanced personalised lifestyle management solution which incorporates Artificial Intelligence and Science to help users design their own personalised, multi-dimensional path to ageing gracefully ageing to improve overall health and wellbeing. Developed by world-class experts, this ultra-premium programme has been created to help users live smarter, get the most out of life and feel 100% more often, all from the convenience of a Smartphone or wearable.

Launching first with the world’s most advanced, totally personalised DNA skincare technology,  users are able to discover their skin identity through a free AI wrinkle diagnosis which customises recommendations based on pollution, UVA/UVB, temperature and humidity. A personalised and clinically tested cosmeceutical treatment will be handcrafted in Switzerland by the My iDDNA experts with a unique combination of active ingredients that work best for the user's skin. The bespoke skincare treatment will be delivered to the user’s door in a named bottle.

Later in 2017, My iDDNA, will also be launching further lifestyle management systems for a complete anti-ageing programme to enhance sports performance, balance nutrition, decrease stress levels, improve sleep and prevent disease.