Brand management company Iconix International has acquired streetwear brand, HOODRICH, in partnership with founder Jay Williams, who will retain an ownership interest. HOODRICH has established itself as a lifestyle streetwear brand in over 1000 retail outlets across 24 countries and a strong DTC e-comm business. The partnership of Iconix and Jay is based on a shared vision that the brand is poised to accelerate its already rapid growth profile by taking the brand global. In conjunction with this acquisition, Iconix is excited to work in close partnership with Batra Group, who will assume business operations, and JD Sports, as a key global retail partner.