I SAW IT FIRST has partnered with the MOBO Music Awards. The partnership will begin the fashion etailer sponsoring the Best Female category at the MOBO awards, which will be live-streamed on 9 December via YouTube. The ceremony is set to be hosted by Maya Jama who ​I SAW IT FIRST​ hope to dress for the event along with the female nominees: Lianne la Havas, Mahalia, Tiana Major9, Ms Banks, Darkoo and FKA Twigs.