HypeAuditor has released data after surveying almost 1,000 of its influencers and agencies, looking into influencer behaviour during the pandemic. 

The survey has revealed the following:

• The most popular platform for influencers is Instagram (98.5%), followed by YouTube and TikTok
• Influencers use Instagram (96%) the most
• 59% of influencers said they have seen an increase in brands wanting to work with them since the pandemic started
• 64% also say they have seen more competition with other influencers
• Clothing brands have been reaching out to influencers the most (45%), followed by health and wellness (35%)
• 60% of influencers have changed their content since the pandemic started, and 42% have started posting more
• 66% feel pressured to create content right now, and 62% feel pressured to stay relevant
• 77% of influencers said that they’ve turned down a brand deal: 47% because they didn't agree with the messaging and 43% because the brand didn't look credible
• 73% of agencies are currently working with influencers, and 69% have seen an increase in potential influencers to work with since the pandemic started
• 62% of agencies say they’ve seen an increase in sales when working with social media influencers on an online advertising campaign
• 50% of agencies say that the sweet spot for influencer size is those who have a following of 5k-20k

For more information the full report please visit hypeauditor.com.