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Date Posted: Thursday 16th May 2024
Fashion company, HUGO BOSS has announced a global, multi-year design collaboration with English former professional footballer, David Beckham for its BOSS brand. This partnership will evolve the BOSS Menswear collections over many years to come.
Over the coming seasons, the strategic partnership will include capsule and seasonal collections designed and curated by David Beckham, with David harnessing his lifelong style credentials in all stages of the conception and design process. The collections will embody his signature style as well as BOSS’s 24/7 premium lifestyle positioning and its commitment to excellence, highest quality, and superior design. The focus of the collaboration will be on both formal and casual menswear with the first collection presented to consumers in spring/summer 2025, with David already appearing in the brand’s global campaign in autumn/winter this year.
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