Beauty brand Huda Beauty has announced that it has reclaimed full ownership as an independent brand following the conclusion of its eight-year partnership with TSG Consumer Partners. In 2017, TSG Consumer acquired a minority stake in the company.

Now, in 2025, Huda Kattan, Founder and Co-CEO of Huda Beauty, has officially bought back her equity, regaining full control of the brand.

With this move, Huda Beauty is a fully independent company. This milestone marks a powerful new chapter for the brand, reinforcing its dedication to innovation, authenticity, and a deeply engaged community, while reaffirming its commitment to a founder-led vision.