Hotel publicist Krisha Kotak has launched Plaza PR, a boutique communications consultancy for luxury hospitality brands, with The Setai, Miami Beach, announced as its first client.

Krisha brings over ten years of industry experience, including five years as a freelance consultant, having worked with hotel brands including Bvlgari, Rosewood and St. Regis.

Plaza PR offers global press campaigns, creative activations, brand partnerships and events for independent hotels across design, wellness, sustainability and gastronomy. The consultancy is based between London, Marbella and Miami.

The agency will be handling UK PR and media relations for The Setai, Miami Beach.