London-based communications agency The Spa PR Company has been appointed by one of Jersey's leading hotels, Hotel de France to conduct a specialist campaign to drive group retreat bookings.

With its Ayurvedic spa (Ayush Wellness) and in-house Ayurvedic physician, plus expansive fitness centre and range of on-site accommodation, Hotel de France is uniquely positioned to host retreat organisers and their groups on a complete wellness journey. The Spa PR Company will lead strategic PR, digital communications and partnerships for the launch of the new retreat programme, developed in response to the growing demand for wellness tourism.