London-based agency CEEK has been appointed to lead social media, content, creator marketing and paid media for hospitality brand Mollie's, across its portfolio of Mollie's Motels, Mollie's Hotel and Studio IV.

The brand operates motels in Oxford and Bristol, and opened its first city-centre hotel in Manchester last year, home to Studio IV, a basement cocktail bar and live music venue.

CEEK will build a social-first brand strategy across Instagram, TikTok, YouTube, Facebook and LinkedIn, alongside creator partnerships and paid activity across Meta, Google and TikTok.