Scottish style and living title Hood has launched The Hood Collective, a personality-led content offering connecting brands with its community of Scottish women.

Launching for summer 2026, The Hood Collective features five women with different ages, careers and perspectives, Nicola, Moira, Chloe, Christie and Greer, who reflect the modern Hood reader. The Hood Collective will appear across Hood’s online and social channels, sharing trusted recommendations in fashion, beauty, travel, food, interiors and lifestyle. From high-street fashion finds and beauty heroes to restaurants worth booking, weekends away and the launches genuinely worth knowing about, the content is designed to bring Hood’s editorial authority into a more personal, recommendation-led space.

Emma-Kate Miller, Founder and Editor-in-Chief of Hood, commented “The Hood Collective is a natural next step for us. Our readers have always come to Hood for beautifully curated recommendations and trusted editorial, but increasingly they also want to discover products, places and experiences through a more personal lens. The Collective allows us to do that in a way that still feels premium, stylish and true to Hood.”

The Hood Collective creates new opportunities for fashion, beauty, travel, food, drink, interiors and lifestyle brands to work with Hood across editorial features, social storytelling, recommendations, events, product-led content and bespoke campaigns.