UPPR has been appointed by The Lab Co. for all of its UK media communications and influencer relations.

The Lab Co is redefining the home care category - where luxury fragrance meets radically clean, non-toxic and science-backed innovation. Founded by creative forces Joshua Mano Gilbertson and Tess Richards, the brand's mission is bold and simple: to create high-performance home and laundry care that’s 100% non-toxic, EDC-free, and uncompromisingly beautiful.

The Lab Co is aligned with Breast Cancer UK’s A to Z Chemicals of Concern list to remove their extensive list of banned ingredients, because clean should never mean compromise. The Lab Co products encompass laundry, home care and home fragrance.

2026 will see the launch of its first fine fragrance collection, carrying across all of its scientific and ingredient knowledge into a personal perfume collection.