Holland & Barrett has announced the launch of its first Clean & Conscious Beauty concept store. The new store will be trailed at Holland & Barrett's new Birmingham Bullring Shopping Centre branch. The retailer has sourced 900 x new beauty lines from the cleanest and conscious brands including an array of natural and vegan skincare products from brands such as Ren, INIKA Organic, Ilapothercary, Evolve, Hannah Sillitoe and This Works. The concept store will boast an experiential sink area for live product demonstrations and a Faith in Nature refillable station. 

Holland & Barrett will also be expanding its online beauty offering with the new brands. The store will open in February 2020.