BLOXHAM is delighted to announce its appointment as the consumer PR agency for Watersedge, a holistic wellness venue based on and around an 11 acre lake in the heart of Worcestershire.

As part of the partnership, BLOXHAM will lead on a strategic communications programme, encompassing media relations, influencer partnerships and brand activations to elevate awareness and visibility of Watersedge across key consumer audiences.

Sisters Emily & Sophy launched open water swimming at Watersedge in the summer of 2022, with the aspiration of creating a unique sense of community, but also a place for people to connect back to themselves whilst being surrounded by nature.