Date Posted: Monday 16th April 2018
Highstreet brand H&M has announced its newest designer collaboration with Moschino - Luxury Italian brand fronted by Creative Director Jeremy Scott. The collection, MOSCHINO [tv] H&M, will be available online and in select H&M stores worldwide from November 8.
The news was announced in a call from Gigi Hadid to Jeremy Scott, and was projected on digital screens at the annual MOSCHINO party at Coachella, California and live broadcasted on @hm surprising guests with the big news. Jeremy and Gigi were dressed in the first looks from the MOSCHINO [tv] H&M collection.
Jeremy comments, “I am so excited about MOSCHINO [tv] H&M. My life’s work has been to connect with people through fashion, and with this collaboration, I’ll be able to reach more of my fans than I’ve ever had the ability to do”.
The MOSCHINO [tv] H&M campaign is a new TV concept merging social and traditional media to create a multi-platform takeover – a “zapping” experience for the digital world.