Date Posted: Tuesday 18th August 2020
H&M LAB Germany has developed a technology that uses fashion to transmit emotions. With wearable love, people can touch each other even when they are physically separated. In times of social distancing, this technology has achieved great relevance. Together with the agency Wynken Blynken & Nod, H&M has now developed a campaign to test the market potential.
The product idea combines a classic denim jacket with innovative technology: flexible sensors and tactile elements are incorporated into the shoulder sections. Users can easily connect via the app. Signals are transferred to the jacket as a touch.
H&M in 'Brands'
The DIARY directory platform provides fashion, beauty and lifestyle industry news, interviews, dates, vacancies and contacts. Our huge database of contacts includes thousands of digital influencers, media titles (UK and overseas) and their editorial teams, freelance journalists and creatives, PRs and brands and representative agencies. Live and sortable social media stats for entries allow comparative analysis and insight within filtered sections, plus additional engagement metrics for industryINFLUENCERS.
Get in touch to discover how DIARY directory membership would benefit you.