H&M LAB Germany has developed a technology that uses fashion to transmit emotions. With wearable love, people can touch each other even when they are physically separated. In times of social distancing, this technology has achieved great relevance. Together with the agency Wynken Blynken & Nod, H&M has now developed a campaign to test the market potential.

The product idea combines a classic denim jacket with innovative technology: flexible sensors and tactile elements are incorporated into the shoulder sections. Users can easily connect via the app. Signals are transferred to the jacket as a touch.