H&M has announced its next designer collaboration will be with Beirut-founded haute couture house Elie Saab. The collection will include womenswear, menswear and accessories, featuring embellished gowns, shimmering separates and tailored pieces with fine lace, gradient sequins and signature monograms.

"We are thrilled to announce this landmark collaboration with Elie Saab. Mr Saab is a designer we have always respected – the journey from master of bridalwear in Beirut to the centre of Paris fashion is an amazing, rich story and we are so excited to be exploring his world. Our customers can expect a magical, ornate and glamorous collection," said Ann-Sofie Johansson, H&M Creative Advisor and Head of Design Womenswear.

"This collection is created for all who admire the world of Elie Saab, and I hope it will be embraced with the same enthusiasm it was created with. I am very happy with this collaboration and with the way we worked together with the H&M team to bring the collection to life. It has been a truly collaborative and inspiring process. Each piece has been created with care and dedication, bringing together a complete wardrobe that speaks to every moment of a woman's life," said Elie Saab, Chairman and Chief Creative Officer.

The Elie Saab H&M collection will launch in select stores and online on 22 October 2026.