Health and lifestyle platform Hip & Healthy has launched a rebrand, repositioning itself as "The Stylish Guide to Living Well" and expanding its editorial scope beyond wellness to include fashion, beauty, interiors, travel, culture, wellbeing and thoughtful living, through a chic, intelligent and aspirational lens.

The lifestyle platform, founded by Sadie Reid in 2013, originally launched as an online wellness magazine but has evolved to reflect the broader wellness landscape.

"Back in 2013, wellness felt like a very different conversation," says Sadie. "It was often viewed as a niche lifestyle or something that became people's entire identity. But over the years, wellness has evolved into something more expansive, more inclusive and ultimately something that is woven into the fabric of everyday life."

The rebrand introduces curated guides, expert-led wellness insights, fashion and beauty content, design-led interiors coverage, travel recommendations and interviews with inspiring women shaping modern culture.