Highsnobiety has launched it’s latest digital vertical Highsnobiety Beauty. The digital vertical will explore the many functions of beauty including self-expression, community-building and the creators that are redefining the industry. The first cover features TikTok star Noen Eubanks who divulges into the emotive power of make-up, the best under-the-radar beauty brands, and fragrance as subculture.

The platform will be led by beauty editor Alexandra Pauly, previously style writer at Highsnobiety, who will oversee and produce beauty content across the website, social media platforms, and on the Highsnobiety app.