Ready10 has been appointed by HelloFresh Group as the retained consumer PR agency for both HelloFresh and Green Chef. It will see the consumer agency handling creative communication programmes for both meal kit brands in the UK.

Ready10 will exclusively deliver culture-first, fame-driving campaigns in 2026, as well as overseeing consumer press office operations and tastemaker relations to drive awareness and consideration with new audiences.

Part of the agency’s brief is to assist HelloFresh Group with its 2026 ambition - to transform their brands from weekly meal subscriptions into indispensable, daily partners in customers’ kitchens and a true companion for their food needs.