¡HOLA! Group has announced the launch of luxury lifestyle magazines HELLO! Indo-Arabia and HELLO! Arabia to the GCC region. Both publications will have a distinctive Arabian flair, featuring an array of national celebrities and newsmakers alongside international names. Aimed at the contemporary MENA-centric reader and to maximise audience engagement, HELLO! Indo-Arabia and HELLO! Arabia will be offered in English and Arabic respectively, with a combined website.

Editorial content will be created across the MENA region, with offices in Saudi Arabia and the UAE and contributors from all major countries. The luxury print editions will be monthly, with distribution across the GCC, Lebanon, Egypt & Morocco.

Faarah Mehta (pictured, here) has been appointed editor-in-chief of HELLO! Indo-Arabia, bringing with her over 20 years of publishing experience across both India and the Middle East. Commercial strategist, Samar Bawab is announced as the group publishing director to drive forwards the development of the brands. Announcements on the role of editor-in-chief of HELLO! Arabia will be made at a later date.