Cassie Steer (pictured, left) has been promoted from Contributing Head of Beauty to Head of Beauty at HELLO!. Prior to HELLO!, Cassie served as Acting Beauty Director at Grazia, Beauty Director at InStyle and Beauty Editor at Marie Claire.

Cassie said: “Having spent the past year working with HELLO! as Contributing Head Of Beauty, I’m thrilled to step into a permanent role where we can continue to elevate our beauty and wellness content, while also expanding our growing Beauty Collective across all verticals.”

Additionally, Kirsty Dale (pictured, right) has joined HELLO! and HELLO! Fashion as Beauty Client Director. Kirsty was previously Global Commercial Partnerships Director for Beauty at Condé Nast and Executive Fashion & Beauty Director at ELLE, and brings extensive experience across client, agency and communications roles in the industry.

Kirsty shares: “I’m excited to be joining the talented teams at HELLO! and H Fashion, and to work closely with editorial and beauty partners to elevate our beauty partnerships this year. From innovative social formats and community-led activations to events, the Beauty Collective, the Second Act podcast, and our Wedding, Luxe and Aesthetics guides, HELLO!’s dynamic, content-led approach and large-scale audience set it apart".