Heeley Parfums has announced the launch of its Phoenicia fragrance, exclusively available at Selfridges this month. Founded by James Heely, the brand's new creation is an imaginary olfactive journey through Phoenica and is inspired by this ancient land (1000 B.C.) of the Southern Mediterranean coast that once stretched from Lebanon (ancient Babylon), through Israel, North Africa and Cyprus to Southern Spain. The note of dates and dry raisins that lie at the heart of the fragrance are accompanied by rare woods, including sandalwood and agarwood, reinforced by the notes of birchwood and Javanese vetiver. The Phoenicia Eau de Parfum is priced at £170 for 50ml.  

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