Hearst UK has launched a brand licensing partnership with small group adventure tour operator Intrepid Travel, bringing together four of its titles - Cosmopolitan, Men's Health, Women's Health and Runner's World - to create a programme of branded adventure holidays.

Runner's World will launch first, with bookings for 'Runner's World Holidays: Croatia's Island Trails' opening today, ahead of the first trip in May 2027. The holiday will take guests from Ljubljana to the Adriatic coast, with trail running, island exploration and time to experience Croatia's natural landscapes.

The wider programme will launch in spring 2027. Bookings for Men's Health holidays will open next month with excursions combining adventure, activity and exploration. Women's Health will offer an active retreat centred on hiking, movement, recovery and wellness. In November, Cosmopolitan will open bookings for 2027 holidays focusing on female-led experiences, cultural discovery and solo travel.

Each holiday will include an editorial host from the respective Hearst UK brand, alongside a local Intrepid leader. The launches will be supported through integrated marketing campaigns across Hearst UK's digital, social, membership and print platforms, with members offered early access to book.

Natasha Banjo, General Manager, Women's Lifestyle and Health & Wellness at Hearst UK, said: "Our members are at the heart of our brands, and we're always looking for meaningful ways to bring people together around the passions they share. Intrepid is a wonderful partner in helping us do just that. Their commitment to immersive, responsible and locally led travel makes them a natural fit for our brands and audiences. Together, we can bring Cosmopolitan, Men's Health, Women's Health and Runner's World to life through travel, creating opportunities for our communities to explore the world together."

Sophie Buxton, Head of Marketing UK & Europe at Intrepid Travel, said: "We're thrilled to be partnering with Hearst to bring these holidays to life. At Intrepid, we don't just deliver world-class travel experiences, we connect people through shared interests, and that's exactly what these trips are designed to do. We look forward to using our network of local teams and destination expertise to deliver these exciting itineraries."