Date Posted: Thursday 5th September 2019
Hearst UK has announced the launch of Project Body Love, in partnership with Procter & Gamble, to change the way women feel and speak about their bodies. Running across six magazines, Women’s Health, Cosmopolitan, Red, Elle, Good Housekeeping and Prima, it is the first time Hearst has run a campaign across so many titles.
With P&G as the main sponsor until June 2020, Hearst aims to reach every woman in the UK. There will be many initiatives running throughout the campaign such as a month-long podcast series launching in November. At just three minutes per day, it will be designed to be listened to in the mornings while getting ready.
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