Natasha Banjo has been appointed General Manager, Women's Lifestyle and Health & Wellness at media publisher Hearst UK.

Natasha has led Hearst UK's Women's Lifestyle portfolio as Portfolio Director since December 2023, overseeing the strategic and business direction of Prima, Cosmopolitan and Red. During this time, the portfolio launched four membership propositions in 12 months and developed partnerships and diversified revenues through initiatives including Red Shops, Prima at Sea, Cosmopolitan Boots Beauty Box and a multi-brand partnership with Intrepid Travel.

In her new role, Natasha will oversee both the Women's Lifestyle and Health & Wellness portfolios. Claire Sanderson, Editor-in-Chief of Women's Health UK and Men's Health UK, and Andy Dixon, Editor-in-Chief of Runner's World UK, will report to her, alongside her existing Women's Lifestyle team.

Natasha brings more than a decade of leadership experience to the role. Before joining Hearst UK, she spent 15 years at News UK, working across The Times, The Sun, Virgin Radio and talkSPORT in marketing, operations, events and commercial roles.

Katie Vanneck-Smith, CEO of Hearst UK, said: "Natasha has made a significant contribution to the growth of our Women's Lifestyle portfolio. She combines strong commercial instincts with a clear understanding of how our brands can build deeper relationships with their audiences. I'm delighted she will bring that experience to both Women's Lifestyle and Health & Wellness, and help lead their continued development."

Natasha said: "I'm excited to take on this new challenge at such an important time for both portfolios. Women's Lifestyle and Health & Wellness are home to iconic, trusted brands with strong relationships with their customers. I'm looking forward to working with our editorial, commercial and customer teams to build on that strength, develop new opportunities and support sustainable growth."