Hearst UK has announced the following appointments within its commercial team:

• Sarah Newton Boyd (pictured, left) has been appointed Head of Partnership Solutions
• Joe Grimsdale (pictured, centre) has been appointed Head of Hearst Global Solutions in the UK
• Sylvain Foucat (pictured, right) has been appointed Head of Revenue Optimisation

In the newly created role of Head of Partnership Solutions, Sarah Newton Boyd will oversee Hearst UK’s licensing and commerce partnerships. Bringing more than 30 years’ experience across media sales, marketing and commercial content, she joins from Haymarket where she was Partnerships Director. Prior to this, Sarah was Managing Director and Co-Owner of CREW Agency Ltd, where she led the development of integrated creative and digital campaigns. She has also held senior positions at organisations including Telegraph Media Group.

As Head of Hearst Global Solutions in the UK, Joe Grimsdale will lead the global sales team based in London, delivering multi-market brand activations. Joe joins from Ogury, where he was Global Sales Director and Interim UK Country Director. An experienced commercial leader across tech and advertising, his career spans roles at Spotify, Vevo and Telegraph Media Group.

Heading up Hearst UK’s newly formed Revenue Optimisation function, Sylvain Foucat will bring together sales enablement, inventory management, strategy and analytics to strengthen commercial performance across all channels. With more than a decade of experience leading data-driven commercial strategy, Sylvain joins from BBC Studios, where he was Business Intelligence Director.