Hearst Magazines has announced the launch of AURA TV, a new advertising solution that brings the company’s proprietary AURA intelligence to Connected TV (CTV).

Powered by Hearst Anyscreen - Hearst Television’s advanced CTV and cross-screen video platform - AURA TV connects advertisers with their most valuable audiences across every screen, combining precise targeting with premium, brand-safe content at CTV scale.

AURA TV represents the next evolution of Hearst’s data-driven advertising capabilities, extending the proven performance of the AURA platform.

By pairing AURA’s first-party insights with the reach and technical rigour of Hearst Anyscreen, advertisers can unify engagement across Hearst’s iconic editorial brands and the broader CTV ecosystem, maximizing both impact and efficiency.

AURA TV features include:

• AURA Intelligence: AURA TV connects on-site engagement with streaming behaviours to deliver smarter targeting and stronger performance across every screen.
• CTV Scale: Extend campaign reach through Hearst Anyscreen’s nationwide footprint, connecting with 100 million+ USA households and 3 billion+ unique devices across all 210 DMAs.
• Premium, Trusted Environment: Engage audiences within curated CTV inventory sourced from verified supply partners, eliminating fragmentation and ensuring a consistent, brand-safe viewer experience.

For more information, visit hearst.com.